xxavvGroup Branding Guidelines

Visual Identity

Visual Identity

Logo

Primary Logo: The xxavvGroup GLOBAL logo consists of a clean and modern wordmark using Wix MadeFor Display.

Color Variants: Available in black (#3b3a3a), white (#ffffff), and the primary brand color (#bb9f81).

Usage Guidelines:

Use the primary color logo on light backgrounds.
Use the white logo on dark or highly saturated backgrounds.
Maintain a clear space around the logo equal to the height of the "x" in "xxavv".

Visual Identity

Colors

Primary Color: #bb9f81 (Warm Beige)
- Represents professionalism and approachability.
Secondary Color: #d8d2c6 (Soft Cream)
- Used for backgrounds and neutral elements.
Accent Color: #3b3a3a (Deep Gray)
- For text and secondary visual elements.
Additional Accent: #ffffff (White)
- For clean spaces and light accents.

Visual Identity

Typography

Primary Font: Wix Madefor Display (used in all headings, subheadings, and prominent text).

Secondary Font: Helvetica Light (used in all body text and descriptive content).

Font & Weight Usage:

Wix Madefor Display:

XBold: Big headlines and calls to action.

Bold: Headlines and small titles.

Helvetica Light:

Regular: Body text and descriptive content.

Fallback Fonts: DM Sans, Helvetica Light, sans-serif.

Guidelines:

Ensure readability by maintaining a minimum font size of 12px for body text.
Use sentence case for headings and subheadings unless otherwise specified.

Big headline/CTA at 40px.

Headline/ small title at 30px.

Body text or descriptive content at 18px.

Fallback big headline/CTA in DM Sans.

Fallback big headline/CTA in Helvetica Light.

Headline/ small title in DM Sans.

Headline/ small title in Helvetica Light.

Body text or descriptive content in DM Sans.

Body text or descriptive content in Helvetica Light.

Tone and Voice

Tone and Voice

Brand Personality

Professional but Relatable: Approachable, trustworthy, and clear.
Innovative and Empowering: Confidently forward-looking but never overly technical.
Creative and Inclusive: Encourages inspiration while respecting diversity.

Tone and Voice

Writing Style

Use plain language to communicate complex ideas effectively.
Incorporate playful and inspiring tones when addressing creatives.
Maintain a formal tone for policy, guidelines, and official announcements.

Tone and Voice

Prohibited Language

Avoid jargon, overly formal phrasing, or phrases that could alienate the audience.
Refrain from using negative or exclusionary language.

Imagery and Visual Elements

Photography

Style: High-quality, well-lit images that showcase inclusivity and creativity.
Subjects: Professionals working collaboratively, innovative technology, and creative processes.
Filters: Avoid heavily stylized filters; opt for natural tones that align with brand colors.

Imagery and Visual Elements

Icons and Graphics

Use clean, flat-design icons to complement written content.
Ensure all icons align with the brand’s color scheme.
Maintain consistency in graphic elements across all platforms.

Digital Guidelines

Website

Theme: Minimalistic with bold visuals.
Navigation: Intuitive, prioritizing user experience.
Typography: Use Wix Madefor Display for headings and Helvetica Light for body text.

Regulations for Usage

Ensure all visual and written content adheres to this branding guide.
Unauthorized modifications to the logo, colors, or typography are prohibited.
Violations should be reported to branding@xxavvgroup.com.

Contact for Branding Inquiries

For questions, asset requests, or approvals, contact the xxavvGroup GLOBAL branding team:
Email: branding@xxavvgroup.com